CHICX WAR ROOM
Product Intelligence
Real CHICX P1 HERO catalog — ranked for WhatsApp leads, Home Trial bookings, and first Meta ad launch.
Intelligence Summary
Top Hero
Lumen Ray
₹1,499 · Rank #1
Best For Campaign
Lumen Ray
First WhatsApp hero launch — daily luxury necklace
Home Trial Ready
8 SKUs
Lumen Ray, Celeste Duo, Perla Lune…
Not Ad-Ready
3 SKUs
Papillon Drop, Aurea Matrix, Brilliance Line
Hero Products
12
Launch Price Lane
₹999–₹2,499
Gross Margin
72–78%
In Stock
9
Lumora
Lumen Ray
CX-26-RV-NK-009
Category
Necklace
Price
₹1,499
Price Range
₹1,499
Inventory
in stock
Best Campaign Use Case
First WhatsApp hero launch — daily luxury necklace
Audience: Women 24–40, Coimbatore, daily-wear buyers
Offer: Free Home Trial + Pay At Home
Recommended Next Action
Run Campaign Pipeline
Generate WhatsApp campaign package for Lumen Ray.
72–78% gross margin at launch price
Run Campaign PipelineLumora
Celeste Duo
CX-26-DM-NK-010
Category
Necklace
Price
₹1,499
Price Range
₹1,499
Inventory
in stock
Best Campaign Use Case
Home Trial trust play — outfit-completing necklace
Audience: Women 26–42, style-conscious, needs trust before purchase
Offer: Try 10 Designs At Home
Recommended Next Action
Run Campaign Pipeline
Generate WhatsApp campaign package for Celeste Duo.
72–78% gross margin
Run Campaign PipelineLumora
Perla Lune
CX-26-PL-NK-011
Category
Necklace
Price
₹1,799
Price Range
₹1,499–₹1,799
Inventory
in stock
Best Campaign Use Case
Premium Lumora upsell — pearl-luxe evening-to-office
Audience: Women 28–45, premium daily-wear, office + occasion
Offer: Free Home Trial + Free Delivery
Recommended Next Action
Plan Meta Ad
Supporting hero — test creative in Ad Planner for Perla Lune.
70–76% gross margin at premium lane
Plan Meta AdLumora
Celeste Drop
CX-26-CD-ER-012
Category
Earrings
Price
₹1,299
Price Range
₹999–₹1,499
Inventory
in stock
Best Campaign Use Case
Earring entry offer — pairs with Celeste Duo retargeting
Audience: Women 24–38, earring-first buyers, gift purchasers
Offer: Bundle With Necklace + Home Trial
Recommended Next Action
Plan Meta Ad
Supporting hero — test creative in Ad Planner for Celeste Drop.
72–78% gross margin
Plan Meta AdFlorea
Fleurette
CX-26-FL-R-001
Category
Ring
Price
₹999
Price Range
₹999
Inventory
in stock
Best Campaign Use Case
Impulse ring lane — sub-₹1K daily luxury
Audience: Women 22–35, impulse buyers, local same-day urgency
Offer: Same-Day Coimbatore Delivery
Recommended Next Action
Run Campaign Pipeline
Generate WhatsApp campaign package for Fleurette.
72–78% gross margin at entry price
Run Campaign PipelineFlorea
Fleur Luxe
CX-26-FX-R-002
Category
Ring
Price
₹1,499
Price Range
₹999–₹1,499
Inventory
in stock
Best Campaign Use Case
Florea premium ring — floral luxury upgrade from Fleurette
Audience: Women 25–40, ring collectors, gifting occasions
Offer: Free Home Trial + Pay At Home
Recommended Next Action
Plan Meta Ad
Supporting hero — test creative in Ad Planner for Fleur Luxe.
72–78% gross margin
Plan Meta AdFlorea
Papillon Drop
CX-26-PD-ER-003
Category
Earrings
Price
₹1,299
Price Range
₹999–₹1,499
Inventory
low stock
Best Campaign Use Case
Florea earring hero — butterfly drop for Reels stopping power
Audience: Women 23–36, Reels-native shoppers, earring-first
Offer: Try At Home Before You Buy
Recommended Next Action
Fix Readiness
Low stock or readiness flag — stabilize before scaling ads.
72–78% gross margin
Fix ReadinessFlorea
Minette
CX-26-MN-CBR-004
Category
Bracelet
Price
₹1,199
Price Range
₹999–₹1,499
Inventory
in stock
Best Campaign Use Case
Delicate bracelet AOV builder — stack with Aquaria
Audience: Women 24–38, wrist-styling, stack-and-layer buyers
Offer: Bundle Builder + Free Delivery
Recommended Next Action
Plan Meta Ad
Supporting hero — test creative in Ad Planner for Minette.
72–78% gross margin
Plan Meta AdAmulet
Aquaria
CX-26-AQ-CBR-005
Category
Chained Bracelet
Price
₹1,799
Price Range
₹1,499–₹1,799
Inventory
in stock
Best Campaign Use Case
Amulet bracelet hero — instant wrist styling, bundle AOV
Audience: Women 26–42, bracelet-first, stack buyers
Offer: Bundle Builder + Home Trial
Recommended Next Action
Run Campaign Pipeline
Generate WhatsApp campaign package for Aquaria.
70–76% gross margin
Run Campaign PipelineAurea
Aurea Matrix
CX-26-AM-NK-006
Category
Necklace
Price
₹2,499
Price Range
₹1,999–₹2,499
Inventory
coming soon
Best Campaign Use Case
Aurea statement launch — post-hero scale once Lumen Ray wins
Audience: Women 30–48, premium buyers, occasion + daily statement
Offer: Premium Home Trial — Curated Selection
Recommended Next Action
Await Launch
Aurea Matrix is coming soon — finish hero SKU first.
68–74% gross margin at premium lane
Await LaunchAurea
Aurea Prime
CX-26-AP-NK-007
Category
Necklace
Price
₹2,299
Price Range
₹1,999–₹2,499
Inventory
in stock
Best Campaign Use Case
Aurea mid-premium — retarget Lumen Ray buyers for upgrade
Audience: Women 28–45, upgrade buyers from Lumora heroes
Offer: Free Home Trial + White-Glove Delivery
Recommended Next Action
Plan Meta Ad
Supporting hero — test creative in Ad Planner for Aurea Prime.
68–74% gross margin
Plan Meta AdAurea
Brilliance Line
CX-26-BL-CBR-008
Category
Bracelet
Price
₹2,199
Price Range
₹1,999–₹2,499
Inventory
paused
Best Campaign Use Case
Aurea bracelet line — scale after necklace heroes validate
Audience: Women 30–46, premium bracelet collectors
Offer: Curated Home Trial Box
Recommended Next Action
Restock First
Inventory paused — resolve stock before ad spend.
68–74% gross margin — inventory hold until Q3 restock
Restock First