CHICX WAR ROOM

Marketing Department

Decides WHAT to market — audience, offer, creative brief, and channel plan before Creative Agent produces assets.

Marketing 49 · Campaign 48

Marketing Agent

Marketing Health

Building

Campaign Health

Building

Expected Revenue

₹5,288

Campaign projection

Best Product

Lumen Ray

Lumen Ray · P1 HERO · ₹1,499

Best Audience

Women 22–40 · Coimbatore · Home Trial intent

Best Offer

Free Home Trial + Pay At Home

Campaign Priority

Medium

Campaign Confidence

65%

Healthy

Expected ROAS

1.8x

₹500/day

Projected Revenue

₹18,363

Avg ROI 180%

Campaign Planner

Today's Campaign

Lumen Ray · Coimbatore · WhatsApp Mission

Lumen Ray · Priority 53 · 95% confidence

This Week

Lumen Ray · Coimbatore · WhatsApp Mission
Lumen Ray · 2026-06-25 · P53 · planned
Home Trial Push — Coimbatore
Lumen Ray · 2026-06-27 · P82 · planned
Celeste Duo Bundle Week
Celeste Duo · 2026-06-29 · P74 · planned
Retarget Engaged Leads
Lumen Ray · 2026-07-01 · P68 · planned

Upcoming

Festival Limited Collection
Fleur Luxe · 2026-07-09 · P70 · planned
VIP Repeat Purchase
Lumen Ray · 2026-07-16 · P62 · paused

Audience Planner

Home Trial Audience
98
Home Trial interested · Trial scheduled · Pay-at-home ready
Highest conversion path — CRM + Home Trial OS alignment
Coimbatore Audience
92
Geo: Coimbatore · Same-day + Home Trial eligible
Local fulfillment advantage — same-day and trial logistics
Warm Audience
91
Engaged WhatsApp leads · Opened messages · No purchase yet
Sales Agent pipeline has engaged leads ready for nurture
Retargeting
78
Meta/IG engagers · Website visitors · 7-day window
Recover consideration-stage traffic at lower CPA
Cold Audience
72
Women 22–40 · Coimbatore · Jewelry interest · No prior CHICX contact
Scale new lead volume once hero creative is live
VIP Customers
68
Purchased · High repeat potential · Coimbatore
Order OS repeat purchase opportunities

Offer Builder

Free Home Trial
98
“Try 10 designs at home — free. Pay only if you love it.”
Pay At Home
92
“No upfront payment. Choose your piece, pay when it arrives.”
Same Day Delivery
88
“Order by 2 PM — wear tonight. Coimbatore only.”
Bundle Offer
76
“Celeste Duo + Fleur Luxe — curated collection at bundle value.”
Limited Collection
70
“P1 Hero drop — limited trays this week only.”
Festival Offer
65
“Festive gifting — premium packaging + easy exchange.”

Creative Brief Generator

Output for Creative Agent — do not produce assets here.

Objective

WhatsApp conversations → Home Trial bookings → purchases

Audience

Home Trial interested · Trial scheduled · Pay-at-home ready

Message

Lumen Ray: Looks expensive. Feels effortless.

Emotion

Effortless luxury — confidence without occasion pressure

Offer

Try 10 designs at home — free. Pay only if you love it.

CTA

Complete poster → launch Meta ads

Creative Direction

Hero SKU: Lumen Ray (₹1,499) · Format: Static poster + 15s Story Reel — High confidence · Visual: Black/gold luxury · macro EverLuxe finish · Coimbatore home context · Next mission step: Poster

Content Calendar

Today's Post

2026-06-25

Home Trial invitation

Instagram · Reel · Lumen Ray

Tomorrow

2026-06-26

EverLuxe macro finish

Meta Ads · Carousel · Lumen Ray

7 Days

Today

Home Trial invitation

Instagram · Reel · Lumen Ray

Tomorrow

EverLuxe macro finish

WhatsApp · Carousel · Lumen Ray

Sat

Daily wear styling

Instagram · Static Post · Lumen Ray

Sun

Customer trust story

WhatsApp · Story Series · Lumen Ray

Mon

Bundle spotlight

Instagram · UGC Feature · Lumen Ray

Tue

Same-day Coimbatore

WhatsApp · Reel · Lumen Ray

Wed

Objection handler — quality

Instagram · Carousel · Lumen Ray

30 Days (30 slots)

Full month plan generated — Celeste Duo through mixed hero SKUs across Instagram, Meta Ads, and WhatsApp.

Meta Ads Planner

Objective: WhatsApp Messages
Campaign Type: Traffic → WhatsApp
Budget: ₹500/day
Audience: Home Trial interested · Trial scheduled · Pay-at-home ready
Expected ROAS: 1.8x

Creative Needed

• Static poster (1080×1350)
• Poster — in progress
• 15s Story Reel
• WhatsApp landing copy

Instagram Planner

feed: Static luxury post — Lumen Ray on neutral linen · Looks expensive. Feels effortless.
stories: 3-frame sequence: macro finish → on-model → Home Trial CTA sticker
reels: 15s Reel: daylight office wear · Lumen Ray · text hook "Looks expensive. Feels effortless."
carousel: 5 slides: problem → EverLuxe proof → tray preview → offer → WhatsApp CTA
ugc: Repurpose Home Trial customer mirror shots (with permission) — Peelamedu referral style
behindTheScenes: Tray curation BTS — stylist picks 10 pieces for Coimbatore Home Trial

Campaign Performance Center

Paused

VIP Repeat Purchase₹4,497ROI 0% · Health 72

Planned

Lumen Ray · Coimbatore · WhatsApp Mission₹7,495ROI 180% · Health 95
Home Trial Push — Coimbatore₹8,994ROI 180% · Health 76
Celeste Duo Bundle Week₹10,493ROI 180% · Health 71
Retarget Engaged Leads₹11,992ROI 180% · Health 69
Festival Limited Collection₹13,491ROI 180% · Health 65

NEXT BEST MARKETING ACTION

Promote Lumen Ray

Build the 1:1 luxury static in Creative Studio using the poster brief. · Hero SKU at ₹1,499 · Lumen Ray (P1 HERO · ₹1,499) · High

Promote Lumen Ray Send to Creative Agent